Are you looking for a change in your professional or private life? Perhaps life recently became more challenging or maybe it has been this way for a while. You might be more worried than usual and uncertain about your future. You might feel like you are paralyzed, not able to move in any direction. Being overwhelmed and not able to make any decisions can be exhausting.

Today, you are on my website which means you are ready to reclaim your happiness and take a step towards clarity and deeper insights. You want to actively change the direction of your life and you are looking for guidance in your decision-making process and execution? I look forward to getting started with you!

I provide sessions online or on-site in my Basel practice.

Book an appointment now or contact me. I`m looking forward to hearing from you.


Business coaching

Topics regarding your professional life


Topics regarding your private life


Hello. It is my pleasure to welcome you on my website today. As a Psychologist and Coach, I support people by empowering them to follow their dreams and overcome challenges in their professional and private life. I create an environment free of prejudice and bias as everyone, no matter what age, gender or background, deserves to feel safe

My approach is goal and resource oriented using methods such as transactional analysis, systemic counselling, and agile methods. I offer my services in English and German.

Noora Al-Rubai, Psychologist FSP und Business Coach

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Education & Training

2021 Certificate of Advanced Studies in Business Coaching, University of Applied Science Kalaidos

2013 Master of Science in Social-, Economic- und Decision Psychology, University of Basel

2011 Bachelor of Science in Psychology, University of Basel

Board of Director

SSCP – Swiss Society Coaching Psychology


FSP – Federation Swiss Psychologists

PPB – Psychologist Basel Association

SSCP – Swiss Society Coaching Psychology



Nach einer anderthalbjährigen, für unser Unternehmen, äusserst schwierigen und unsicheren Corona-Zeit, war ein Coaching bei Noora Al-Rubai eine wunderbare Erfahrung. Ihre herzliche Art gepaart mit Ihrem umfassenden Wissen und Verständnis für sämtliche Bereiche eines KMU, haben uns den Weg aus der Ungewissheit erleichtert. Die Sitzungen waren stehts inspirierend und das erarbeitete jeweils gut in die Praxis umsetzbar. Wir werden gerne weiterhin ihre Dienstleistungen in Anspruch nehmen.

Rating: 5 out of 5.

I`m glad to have had Noora as a coach, her enthusiastic spirit and attitude was truly inspiring. I enjoyed our meetings and I felt more empowered about my career and life at the end of each session. Her perspective enriched my vision and help me to consider other dimensions in my professional and personal growth. I was happy to find such an empathetic mentor and thanks to her feedback, I gained more self-confidence. I would definitely recommend her as a coach

Rating: 5 out of 5.

Noora hat sehr viel dazu beigetragen, dass ich als ausländische Einwanderin eine Stelle in meinem ursprünglichen Berufsfeld gefunden habe. Die Sessionen mit Noora waren immer sehr effektiv und nützlich. Von unserem ersten Treffen bis zu meinem erfolgreichen Vorstellungsgespräch und auch danach war Noora immer sehr inspirierend, positiv und unterstützend. Dank ihrer wertvollen praktischen Ratschläge fühlte ich mich zuversichtlicher, auf den Arbeitsmarkt zurückzukehren.

Rating: 5 out of 5.