Are you seeking a transformative shift in your professional or personal life? Whether you’ve recently encountered new challenges or have been grappling with them for some time, you may be feeling more concerned and uncertain about your future. The weight of overwhelm and indecision can be draining, leaving you feeling stuck and unable to move forward.

Now that you’ve landed on my website, it’s evident that you’re ready to reclaim your happiness and embark on a journey towards clarity and profound self-discovery. You’re actively seeking to alter the course of your life, and you’re in search of guidance to navigate your decision-making process and turn your aspirations into reality. I’m thrilled to begin this transformative journey with you!

I offer flexible options for sessions, conducting them both online and in-person at my Basel practice. Whether you prefer the convenience of virtual consultations or the personalized touch of face-to-face interactions, I adapt to your needs and preferences.

Take the first step today by booking an appointment or reaching out to me. I eagerly await your message and the opportunity to assist you on your path to growth and fulfillment.


Business coaching

Topics regarding your professional life


Topics regarding your private life


Welcome! I’m delighted to have you visit my website today. As a Psychologist and Coach, I have the honor of empowering individuals to pursue their dreams and conquer challenges in both their professional and personal lives. Creating a safe and inclusive environment is paramount to me, as I firmly believe that everyone, regardless of age, gender, or background, deserves to feel secure and valued.

My approach is goal and resource oriented using methods such as transactional analysis, systemic counselling, and agile methods. I am pleased to offer my services in English and German.

Noora Al-Rubai, Psychologist FSP und Business Coach

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Education & Training

2021 Certificate of Advanced Studies in Business Coaching, University of Applied Science Kalaidos

2013 Master of Science in Social-, Economic- und Decision Psychology, University of Basel

2011 Bachelor of Science in Psychology, University of Basel

Board of Director

SSCP – Swiss Society Coaching Psychology


FSP – Federation Swiss Psychologists

PPB – Psychologist Basel Association

SSCP – Swiss Society Coaching Psychology



Nach einer anderthalbjährigen, für unser Unternehmen, äusserst schwierigen und unsicheren Corona-Zeit, war ein Coaching bei Noora Al-Rubai eine wunderbare Erfahrung. Ihre herzliche Art gepaart mit Ihrem umfassenden Wissen und Verständnis für sämtliche Bereiche eines KMU, haben uns den Weg aus der Ungewissheit erleichtert. Die Sitzungen waren stehts inspirierend und das erarbeitete jeweils gut in die Praxis umsetzbar. Wir werden gerne weiterhin ihre Dienstleistungen in Anspruch nehmen.

Rating: 5 out of 5.

I`m glad to have had Noora as a coach, her enthusiastic spirit and attitude was truly inspiring. I enjoyed our meetings and I felt more empowered about my career and life at the end of each session. Her perspective enriched my vision and help me to consider other dimensions in my professional and personal growth. I was happy to find such an empathetic mentor and thanks to her feedback, I gained more self-confidence. I would definitely recommend her as a coach

Rating: 5 out of 5.

Noora hat sehr viel dazu beigetragen, dass ich als ausländische Einwanderin eine Stelle in meinem ursprünglichen Berufsfeld gefunden habe. Die Sessionen mit Noora waren immer sehr effektiv und nützlich. Von unserem ersten Treffen bis zu meinem erfolgreichen Vorstellungsgespräch und auch danach war Noora immer sehr inspirierend, positiv und unterstützend. Dank ihrer wertvollen praktischen Ratschläge fühlte ich mich zuversichtlicher, auf den Arbeitsmarkt zurückzukehren.

Rating: 5 out of 5.


10.07.2023 20 Minutes article

Check out my business LinkedIn page for some guidance on how to choose the right Coach – available in English and German.

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